Profile

Social media manager and recent graduate with experience leveraging digital marketing skills to increase followers and engagement. Adeptly collaborate with cross-functional teams to develop brand narrative and engage key audience segments. Closely monitor industry and social media trends to implement innovative approaches across platforms.

Education

Bachelor of Arts in Professional Writing

Michigan State University, 2020

GPA: 3.8

Awards and Honors: Dean’s List (2018, 2019, 2020) and National Society of Collegiate Scholars

Relevant coursework: publication management, creative writing, technical writing, content strategy, copyediting, digital video production, document design, public relations, and French

areas of expertise

  • Social Media

  • Digital Marketing

  • Brand Awareness

  • Team Leadership

  • Audience Engagement

  • Content Development

  • Brand Development

  • Marketing Strategy

  • Teamwork

Technical skills

Facebook, Instagram, Twitter, LinkedIn, Sprinklr, concrete5, WordPress, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects), Basic HTML and CSS, Google Suite, Microsoft Office (Word, Excel, and PowerPoint)

contact details

carolinecaramagno(at)gmail(dot)com

Experience

Production Assistant

2020 

Department of Writing, Rhetoric, and American Cultures, Michigan State University

  • Assisted the Department Chair to produce a documentary on The Furies Collective

  • Researched archival materials to develop documentary content

  • Supported video drafts through creative brainstorming with a team and provided written feedback

Social Media and Communications Strategist 

2018 - 2020   

College of Arts and Letters, Michigan State University

  • Created social media content and curated posts reaching 37,000 readers across platforms for the College of Arts and Letters

  • Tracked engagement using Sprinklr, analyzing and reporting insights to inform strategy decision-making

  • Wrote and edited stories for college website, conducting over 50 interviews to create engaging articles

  • Conducted creative brainstorming with team members, pitched and produced story ideas, and managed ongoing projects and campaigns

  • Trained and coached new staff on digital strategy best practices and created detailed instruction manual for new hires

Blogger

2017 - 2018

VIM Magazine, Michigan State University

  • Created original written content and photography as member of the Women’s Fashion Team for the magazine

  • Authored press releases, including highlighting the Michigan Fashion Media Summit

  • Pitched ideas for the print magazine and online blog, collaborating with a team to produce an editorial calendar

  • Networked with fashion executives and industry contacts at shows, building engagement and readership for the magazine

Sales Associate

2018 & 2019

Urban Outfitters​

  • Responsible for increasing the store’s match rate through creating and maintaining customer relations

  • Fostered strong client relationships to ensure future business for the store

  • Successfully assisted customers with product selections and transactions

  • Arranged new merchandise displays to encourage the store’s sales

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