Overview
A hard-working, detail-oriented professional with experience leveraging digital marketing skills to create content. Collaborates with cross-functional teams to develop brand narratives and engage key audience segments. Closely monitors industry trends and self-starter who implements innovative approaches across platforms.
Education
Bachelor of Arts, Professional and Public Writing
Michigan State University (MSU)
May 2020
GPA: 3.8
Awards and Honors: Dean’s List (2018, 2019, 2020) and National Society of Collegiate Scholars
Relevant coursework: publication management, creative writing, technical writing, content strategy, copyediting, digital video production, document design, public relations
areas of expertise
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Digital marketing
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Marketing strategy
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Graphic design
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Content creation
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Brand awareness and development
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Social media
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Audience engagement
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Team leadership
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Retail/Client relations
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Photography/Videography
Technical skills
Media software: Cision and Sprinklr
Slack
Microsoft Office (Excel, Word, and PowerPoint) Google Suite
Mac OS
Certified in HubSpot Marketing Software
Hootsuite
CMS: WordPress and concrete5
SEO tools: Moz and Ahrefs
Buzzsprout
Canva
Homestyler
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects
contact details
carolinecaramagno(at)gmail(dot)com
Experience
Blog Writer
July 2020 - Present
Marketing Department, Cove Communities
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Research topics based on an SEO strategy to create written content about real estate and hospitality, spanning three continents and over 30 communities
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Collaborate with Senior-Level Management to ensure content has strategic value for Cove’s marketing efforts
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Author and publish lifestyle blogs to Cove Communities’ website using WordPress
Interior Designer
January 2022 - April 2022
Havenly
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Produced deliverables such as idea and concept boards, floor plans, and 3D renderings for nearly 30 clients using Homestyler and Photoshop
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Ensured client satisfaction from start to finish through strong communication using direct messages, phone calls, and video chats
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Worked within the confines of budgets ranging from $1,000 to $11,000
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Closed over $15,000 of net sales in the span of four months
Communications Assistant
March 2021 - September 2021
Marketing Department, Medecision
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Curated social media posts for Instagram, Twitter, Facebook, and LinkedIn for an audience of over 12,000 followers using HubSpot and Hootsuite
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Monitored social media posts to track engagement metrics using HubSpot to increase Medecision’s follower count by 2.5%
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Created internal and external campaigns to drive employee engagement and brand awareness
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Implemented a new SEO strategy for Medecision’s consulting division website on over 40 pages to increase their web authority
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Revamped the promotion of the company’s podcast through visual soundbites on social media using Buzzsprout
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Coordinated logistics and created detailed meeting agendas for teams across the organization, including Senior-Level Management
Web Designer
July 2020 - January 2021
Human Resources Department, Cove Communities
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Led the revision of Cove Communities’ website for the Human Resources and Marketing teams
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Created and maintain high fidelity wireframes for the website to review during monthly meetings with the Senior VP of HR and Senior HR Generalist
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Researched competitor’s websites to ensure Cove Communities is a strong contender in the industry
Production Assistant
January 2020 - May 2020
Department of Writing, Rhetoric, and American Cultures, Michigan State University
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Aided the Department Chair in producing a documentary on The Furies Collective
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Led research of archival materials to support content for the documentary
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Produced written and verbal feedback for video drafts
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Engaged in monthly team meetings to create ideas for upcoming video drafts
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Analyzed film contests and developed a robust Excel spreadsheet to track data
Social Media and Content Specialist
August 2018 - April 2020
College of Arts and Letters, Michigan State University
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Created social media content for Instagram, Twitter, Facebook, and LinkedIn for an audience of over 15,000 followers
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Directed curation of social media posts that reached more than 37,000 people
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Actively monitored social media posts to track engagement insights using Sprinklr
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Wrote and edited stories for the College’s website, including conducting over 50 interviews
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Led distribution of news items to the College’s website using WordPress and concrete5
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Collaborated with a team in weekly meetings to produce story ideas and manage upcoming tasks
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Trained new employees by creating detailed instruction manuals to be used for future hires
Sales Associate
Summers of 2018 and 2019
Urban Outfitters
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Responsible for increasing the store’s match rate through creating and maintaining customer relations
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Fostered strong client relationships to ensure future business for the store
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Successfully assisted customers with product selections and transactions
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Arranged new merchandise displays to encourage the store’s sales
Blog Writer
October 2017 - April 2018
VIM Magazine, Michigan State University
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Created original written content and photography as a member of the Women’s Fashion Team
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Authored press releases, including highlighting the Michigan Fashion Media Summit
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Pitched ideas for the print magazine and online blog
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Collaborated with a team during weekly meetings to produce an editorial calendar
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Networked with fashion executives and industry contacts at shows to build engagement for the magazine