Overview

A hard-working, detail-oriented professional with experience leveraging digital marketing skills to increase followers and engagement. Collaborates with cross-functional teams to develop brand narratives and engage key audience segments. Closely monitors industry and social media trends and self-starter who implements innovative approaches across platforms.

Education

Bachelor of Arts in Professional and Public Writing

Michigan State University, 2020

GPA: 3.8

Awards and Honors: Dean’s List (2018, 2019, 2020) and National Society of Collegiate Scholars

Relevant coursework: publication management, creative writing, technical writing, content strategy, copyediting, digital video production, document design, public relations

areas of expertise

  • Social media

  • Digital marketing

  • Brand awareness

  • Retail/Client relations

  • Photography/Videography

  • Content development

  • Brand development

  • Team leadership

  • Audience engagement

  • Marketing strategy

Technical skills

Microsoft Office (Excel, Word, and PowerPoint)
Google Suite

Tableau
Content management systems: WordPress and concrete5

Media software: Sprinklr and Cision

Canva
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects
Basic HTML and CSS
Adobe Acrobat
Mac OS

contact details

carolinecaramagno(at)gmail(dot)com

Experience

Blogger

July 2020 - Present

Marketing Department, Cove Communities

  • Research topics based on SEO content strategy to create original written content for the blogs

  • Collaborate with the Director of Customer Engagement and Customer Engagement Coordinator to ensure the blogs uphold the reputation of the company’s brand

  • Publish the blogs to Cove Communities’ website using WordPress

Web Designer

July 2020 - January 2021

Human Resources Department, Cove Communities

  • Led the revision of Cove Communities’ website for the Human Resources and Marketing teams

  • Created and maintain high fidelity wireframes for the website to review during monthly meetings with the Senior VP of HR and Senior HR Generalist

  • Researched competitor’s websites to ensure Cove Communities is a strong contender in the industry

Production Assistant

January 2020 - May 2020  

Department of Writing, Rhetoric, and American Cultures, Michigan State University

  • Aided the Department Chair in producing a documentary on The Furies Collective

  • Led research of archival materials to support content for the documentary

  • Produced written and verbal feedback for video drafts

  • Engaged in monthly team meetings to create ideas for upcoming video drafts

  • Analyzed film contests and developed a robust Excel spreadsheet to track data

Style Advisor

August 2020 - October 2020

Aritzia ​

  • Worked with clients to choose the appropriate merchandise for them based on their specific time and needs 

  • Fostered strong client relations to drive sales and build lasting relationships

  • Educated myself on Aritzia's brand to enthusiastically share knowledge with clients

  • Communicated product feedback to my co-workers and team leaders to ensure the merchandise continued to improve 

  • Ensured the store environment was positive, always approaching clients with a go-getter attitude 

Social Media and Content Specialist 

August 2018 - April 2020   

College of Arts and Letters, Michigan State University

  • Created social media content for Instagram, Twitter, Facebook, and LinkedIn for an audience of over 15,000 followers

  • Directed curation of social media posts that reached more than 37,000 people

  • Actively monitored social media posts to track engagement insights using Sprinklr

  • Wrote and edited stories for the College’s website, including conducting over 50 interviews

  • Led distribution of news items to the College’s website using WordPress and concrete5

  • Collaborated with a team in weekly meetings to produce story ideas and manage upcoming tasks

  • Trained new employees by creating detailed instruction manuals to be used for future hires

Sales Associate

2018 & 2019

Urban Outfitters​

  • Responsible for increasing the store’s match rate through creating and maintaining customer relations

  • Fostered strong client relationships to ensure future business for the store

  • Successfully assisted customers with product selections and transactions

  • Arranged new merchandise displays to encourage the store’s sales

Blogger

October 2017 - April 2018

VIM Magazine, Michigan State University

  • Created original written content and photography as a member of the Women’s Fashion Team

  • Authored press releases, including highlighting the Michigan Fashion Media Summit

  • Pitched ideas for the print magazine and online blog

  • Collaborated with a team during weekly meetings to produce an editorial calendar 

  • Networked with fashion executives and industry contacts at shows to build engagement for the magazine

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