MADEWELL CAMPAIGN STRATEGY
Madewell is a clothing store that I've been a customer of for a few years. Recently, however, I was scrolling through their website and noticed that they are not as transparent about their inclusivity efforts as they claim to be on their Social Responsibility page. With that in mind, I felt compelled to collaborate with a group to create a mock campaign strategy for Madewell to show them how they can benefit from developing a more cohesive inclusivity approach across their online platforms, as well and their physical stores.
During the initial stages of the project, I was tasked with offering a detailed overview of what I wanted the campaign strategy to entail via a pitch. I was required to consider the exact type of campaign that Madewell should run and why, as well as who their audience is and why the strategy would be useful to them.
In creating the campaign strategy, my group members and I had to ground our decisions in research as we considered what platform the company should use for the campaign, the specific audience they need to target, how Madewell would manage the content workflow and governance, what the calendar timeline should look like, and what type of campaign would help the company reach their goals.
With everything that I produced for this project, I had to create practical solutions that could result in a real strategy for the company. Similar to my other work, this campaign pushed me to be fully aware of my audience and their needs.
Take a look at the full pitch, as well as the PowerPoint of the campaign strategy.