View Editing Work Below
The Objective: Develop an editing strategy for the PR Department of one of the country's top digital marketing agencies. Implement this across all content from the group of over 40 freelance writers that I managed.
The Execution: I edited all content for the PR Department to ensure it was of the highest quality, providing additional writing as necessary. Through the editing, I incorporated SEO best practices while guaranteeing content accuracy, clarity, and adherence to client brand guidelines.
The Numbers: Over 150 pieces of content edited monthly, ranging from 1,000 - 2,500 words.
The Outcome: The development and execution of my editing strategy resulted in reduced client churn and faster publishing times. Our clients were increasingly pleased with the writing, allowing us to auto-publish the content without multiple approval rounds. The content was published on top platforms like Us Weekly, In Touch Weekly, Forbes, and USA Today.